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Creative strategy + concept development
Bring your chaos and mess, and leave with a shape.
Whether you’re working on a book, a website, a brand, a publication, a campaign, an exhibition, or trying to figure out how to market a product, a service, or yourself, I’ll help you see the project more clearly.
Twenty years of editing, writing, publishing, creative direction, and building projects of my own has given me a strong instinct for what’s missing, what’s working, what the organizing idea is, and what the thing wants to become.
Bring me the thing you cannot quite see yet—a draft, a half-built idea, a body of material, a plan with a hole in it, a project that feels close but hasn’t found its shape.
Together, we develop the PROJECT VISION.
That might mean identifying the concept behind a publication, finding the architecture of a book, clarifying a brand story, shaping an editorial framework, developing an exhibition or program identity, structuring an album release, building a launch strategy, finding the angle for a campaign, or figuring out how the pieces of a larger creative project belong together.
Office Hours is part creative strategy, part concept development, part editorial thinking, part clarity audit—with some intuition mixed in.
We work on what’s in front of us, and you leave with a clearer shape, direction, and next move.
:: :: ::
30 minute and 1-hour sessions available.
Phone or video call (your preference).
A link to schedule your time will be sent upon purchase.
Questions? Email hello@karmarocca.com.
:: :: ::
ABOUT ME:
I’ve spent two decades as an arts and culture writer and editor, working as an editor at Baltimore magazine, an arts writer at Pasatiempo, and the feature editor at The Frederick News-Post. At The News-Post, I built and branded the weekly arts and culture guide 72 Hours, which has consistently grown.
I have also edited two best-selling full-length nonfiction books, both collections of essays. My own writing has won regional (MDDC) and national (CRMA) awards, and an arts newsletter featuring my work won best newsletter in the country (CRMA).
Nearly all of the 20-plus freelancers I work with each week have no journalism background or formal writing training. I take what I’m handed—sometimes barely a draft, sometimes a mess—and shape it into writing that lands.
That is what I offer here: seeing what a thing could be and getting it there.
I’ve also built and sold my own things—zines, books, custom perfumes, desert artwork, workshops—so I know both sides: making the thing and selling it.
While living in Santa Fe, I ran a successful online apothecary with inventory sold at shops across the country and commissioned for boutique hotels and luxury resorts, including Bishop’s Lodge in Santa Fe.
Creative strategy + concept development
Bring your chaos and mess, and leave with a shape.
Whether you’re working on a book, a website, a brand, a publication, a campaign, an exhibition, or trying to figure out how to market a product, a service, or yourself, I’ll help you see the project more clearly.
Twenty years of editing, writing, publishing, creative direction, and building projects of my own has given me a strong instinct for what’s missing, what’s working, what the organizing idea is, and what the thing wants to become.
Bring me the thing you cannot quite see yet—a draft, a half-built idea, a body of material, a plan with a hole in it, a project that feels close but hasn’t found its shape.
Together, we develop the PROJECT VISION.
That might mean identifying the concept behind a publication, finding the architecture of a book, clarifying a brand story, shaping an editorial framework, developing an exhibition or program identity, structuring an album release, building a launch strategy, finding the angle for a campaign, or figuring out how the pieces of a larger creative project belong together.
Office Hours is part creative strategy, part concept development, part editorial thinking, part clarity audit—with some intuition mixed in.
We work on what’s in front of us, and you leave with a clearer shape, direction, and next move.
:: :: ::
30 minute and 1-hour sessions available.
Phone or video call (your preference).
A link to schedule your time will be sent upon purchase.
Questions? Email hello@karmarocca.com.
:: :: ::
ABOUT ME:
I’ve spent two decades as an arts and culture writer and editor, working as an editor at Baltimore magazine, an arts writer at Pasatiempo, and the feature editor at The Frederick News-Post. At The News-Post, I built and branded the weekly arts and culture guide 72 Hours, which has consistently grown.
I have also edited two best-selling full-length nonfiction books, both collections of essays. My own writing has won regional (MDDC) and national (CRMA) awards, and an arts newsletter featuring my work won best newsletter in the country (CRMA).
Nearly all of the 20-plus freelancers I work with each week have no journalism background or formal writing training. I take what I’m handed—sometimes barely a draft, sometimes a mess—and shape it into writing that lands.
That is what I offer here: seeing what a thing could be and getting it there.
I’ve also built and sold my own things—zines, books, custom perfumes, desert artwork, workshops—so I know both sides: making the thing and selling it.
While living in Santa Fe, I ran a successful online apothecary with inventory sold at shops across the country and commissioned for boutique hotels and luxury resorts, including Bishop’s Lodge in Santa Fe.
